The Internet Advertising Bureau (IAB) Affiliate Marketing Council launched its guidelines for best practice in affiliate marketing at the end of November, 2008. Recently,…
As social media spreads, web applications need to get smarter. They have to strike up a conversation with each visitor - and become sociable.
Part of the next evolution of the web - Web 3.0 to…
Online Marketing is not an exact science - and far from what it potentially could be. One of the most important aspects on marketing online is to be able to measure your results and the effects of…
Like many professional marketers, I glance at what Seth Godin has to say, once in a while. Mostly, it’s high-level words of wisdom for any business, with the view that marketing is part of every…
It’s been over two months since I posted to this blog. Not because of laziness or lack of motivation, but because I have come down with an illness. It’s called Thyroid, and it is thoroughly…
Search Engine Optimization (SEO) is not rocket science. However, it’s something that you need to actively keep working on, to reach results. I have recently worked with a client on an SEO…
I haven’t been able to post much to this blog lately, since I am busy working on a consulting project (actually, several). However, I’d just like to mention that this blog is still alive,…
A website without a strategy is like driving through the jungle without a road to follow - you’re bound to get lost before you get very far! After all, there is a reason for every…
The Interactive Advertising Bureau (IAB) has put together some guidelines for video ads online.
The new guidelines cover three basic forms of online video ad formats: linear ads,…
