March 2009
1 post
Affiliate Marketing Best Practice →
The Internet Advertising Bureau (IAB) Affiliate Marketing Council launched its guidelines for best practice in affiliate marketing at the end of November, 2008. Recently,…
September 2008
2 posts
Social Media 2.0: Conversational Interfaces →
As social media spreads, web applications need to get smarter. They have to strike up a conversation with each visitor - and become sociable.
Part of the next evolution of the web - Web 3.0 to…
The Web Metrics divide →
Online Marketing is not an exact science - and far from what it potentially could be. One of the most important aspects on marketing online is to be able to measure your results and the effects of…
August 2008
2 posts
Please leave your €1 at the sidebar →
Like many professional marketers, I glance at what Seth Godin has to say, once in a while. Mostly, it’s high-level words of wisdom for any business, with the view that marketing is part of every…
Illness causes a blog’s near death →
It’s been over two months since I posted to this blog. Not because of laziness or lack of motivation, but because I have come down with an illness. It’s called Thyroid, and it is thoroughly…
June 2008
2 posts
Four Focus Areas for Improved SEO →
Search Engine Optimization (SEO) is not rocket science. However, it’s something that you need to actively keep working on, to reach results. I have recently worked with a client on an SEO…
New affiliate networks in a down period →
I haven’t been able to post much to this blog lately, since I am busy working on a consulting project (actually, several). However, I’d just like to mention that this blog is still alive,…
May 2008
4 posts
Affiliate Networks in Europe: United Kingdom →
In the series of listing affiliate networks in Europe, the turn has come to the UK. British advertisers obviously have a lot more affiliate networks to choose from than countries…
Implementing a Successful Internet Marketing... →
A website without a strategy is like driving through the jungle without a road to follow - you’re bound to get lost before you get very far! After all, there is a reason for every…
Online Video Ad Guidelines →
The Interactive Advertising Bureau (IAB) has put together some guidelines for video ads online.
The new guidelines cover three basic forms of online video ad formats: linear ads,…
Google PageRank Updated →
The official Google PageRank has been updated, so that many websites now have a new PageRank. SEO Sydney Blog reports evidence of PageRank being updated at the end of April, 2008.
April 2008
10 posts
The Action Dashboard →
Although I’m busy writing a (quite long) post on online marketing, I have to stop and mention a very good post from Avinash Kaushik on dashboards. Avinash is the author of Web…
The Wrong and the Right Way to Use Linkedin... →
Recently, I have seen some bad and some good examples of marketing on Linkedin. Like Seth Godin mentions in his Meatball Sundae book, the new type of marketing is not…
25 Social Media for Travel Marketing →
For Internet Marketers in the Travel industry, there are plenty of opportunities to get engaged in Social Media Marketing. Here is a list of 25 travel specific social networking websites that let…
Tutorial: Adding Thumbshots to Your WordPress Blog →
Like I’ve mentioned, pictures are a great idea in a blog, and thumbshots of websites add credibility to a website. Here is a short tutorial on how to add thumbshots to the comments…
The Viral Value of Pictures →
There is a great value in pictures. The majority of human beings are visually oriented, and we use pictures on a website to get a quick orientation of the content.
To make it easier for…
Top 10 Mistakes Affiliate Advertisers Lose Money... →
There are a number of misconceptions and mistakes made when it comes to affiliate marketing. Here are 10 common mistakes that I have collected from my time at TradeDoubler,…
Sharing Bookmarks →
photo credit: The Shopping Sherpa
I have decided to add my del.icio.us bookmarks to this blog. You can see them in the lower right hand menu. You can also add…
Enterprise Web Analytics For Free →
IndexTools COO Dennis Mortensen writes on his blog VisualRevenue that IndexTools (bought by Yahoo!) willl be free for Yahoo clients.
Yahoo! currently intends to provide the IndexTools Web…
Affiliate Networks in Europe: Sweden →
Affiliate marketing is not rocket science, but it requires some good affiliate management to be really successful at it. For one thing, a lot of times affiliate marketing is best optimized…
Social Media is Dangerous →
… but then isn’t life in general? The NY Times brought the news that blogging can be a dangerous addiction, where 3 Americans have died the past six months from stress and unhealthy living….
March 2008
6 posts
The Key to Long Term, Sustainable Internet... →
In the fast moving Internet arena, it is easy to jump from marketing effort to marketing effort, trying to keep up with new techniques and technologies online. Some of us get fatigued by the…
Get connected with Carl-Johan Hunefalk →
The contributors to the Forrester Marketing Blog are taking their own advice and getting more personal with their readers. An excellent initiative, adding a picture of the author to each…
Using FriendFeed for Social Media aggregation →
The latest hype in Social Media is FriendFeed, where you can aggregate all (or many of) your social media tools. There are a lot of practical applications to this, such as using the…
Affiliate networks in Europe: Denmark →
I have compiled a list of affiliate networks in Europe. Starting out with Denmark, since I am located in Copenhagen. This is a brief overview, designed to be a starting point for advertisers and…
SEO basics for business professionals →
From talking to clients and industry colleagues, it has occurred to me that the SEO discipline is unclear to some. Even though people are used to online campaigns, affiliate marketing, SEM and other…
Technorati claim →
Technorati Profile ShareThis
February 2008
10 posts
Twitter towel thrown →
I have tested Twitter for a while, with a Tweet once or twice daily, from Google Talk, e-mail and through this blog’s plugin. Smart ways to microblog, easily integrated with various channels.
Why Twitter?
I did it because I don’t get it. When I don’t get it, I try to challenge my stereotypes and make an effort to get it. The popularity of Twitter is too big to be ignored, so I had to test.
Part...
First Look: Track Your Reputation Online with... →
I recently received an invitation to try the new Trackur tool for managing you reputation online.
Right on the front page, Trackur makes big claims about making reputation management easy for you. (more…) ShareThis
How to Write Posts That Set StumbleUpon on Fire →
On ProBlogger today, guest author Skellie posted a great article on How to Write Posts That Set StumbleUpon on Fire. Skellie is a web-only freelancer, writing on Anywired, among other places. Here is a quote from the post:
These are tips and ideas I use on a daily basis to get anywhere between a few hundred and a few thousand (or more) StumbleUpon visitors every day.
The article includes lots of...
Social Media Marketing: Business or Pleasure? →
This is the continued guide to Getting started in Social Media. In the previous post, you learned how to attract attention in Social Media.
This time, we’re moving on to some more details in Social Media Marketing. The question is, can you use Social Media for business purposes or is it just does it fit best just for personal use? (more…)
< Previous in series
TOC: How to get started in...
Attracting attention in Social Media →
This is the continued Getting started guide to Social Media. In the last post, you could read about how you can get started with some basic social networking, using social bookmarking tools and your own blog.
This time, it’s about getting noticed and contributing to your social network.
Why promote your social media?
There are several reasons to promote your contributions to Social Media. It...
Read, Write and Share in Social Media →
Continuing the series on How to get started in Social Media.
Getting fully engaged in Social Media requires time, commitment, and sincerity. The social aspect means that actual people read what you contribute, so if you use it sporadically, your listeners lose interest. The same goes for what you say – if you don’t come across as sincere on the subject, nobody will bother to hear your opinion....
Getting started in social media →
Have you heard all the hype about Social Media and are interested in getting started? Perhaps you’ve already taken a few steps in the Social Media arena. This is the first of a series of articles on using Social Media for personal and business purposes. As you’ll see, personal and business interests in Social Media go hand in hand. (more…) ShareThis
February Is Social Month →
February is the theme month on this blog for Social Media. I will be researching a lot in the area, and posting my findings on this blog. (more…) ShareThis
What’s Your Business Communication Platform? →
Mashable has listed 10 Great Tools For Online Business Communication for you to use. Some are free, and others you pay for.
I decided on Skype for our office need. It’s encrypted, and supports both chat, voip and video conferencing. Also, it’s more widely spread over Europe than a lot of the other options listed.
What’s your flavor? ShareThis
5 Personal Social Media Strategies defined →
Engaging in Social Media requires time, commitment and sincerity. If you don’t spend enough time interacting with your social networks, activities and tools, people stop paying attention to you in the Social Media channel. That’s why you need a Personal Social Media Strategy - selecting which types of Social Media fit you, selecting the tools, prioritizing your time and following up.
(more…) ...